STP Analysis for McDonald's
STP Analysis for McDonald's McDonald's is a hugely successful fast-food chain with over 40,000 stores worldwide (Statista, 2022). The marketing strategy used by the company has played a major role in its success. The STP model for marketing helps companies deliver personalised messages to customers and audiences in order to engage them (Hanlon. A, 2022). In this blog I will analyse how the company uses segmentation, targeting and brand positioning to ensure global success for the business. Segmentation Segmentation involves identifying groups of target customers and the characteristics of each segment (Hanlon. A, 2022). The four types of market segmentation used by companies, such as McDonald's, are: demographic, psychographic, behavioural and geographic. Segmentation is important to understand the needs and wants of the clients, as well as their buying behaviours. Whilst many companies may try to target very specific demographics of customers, McDonald's maintains a la...