How Nike uses Market Segmentation
How Nike uses Market Segmentation Nike is a worldwide business that designs and sells sportswear. They are a hugely successful company both commercially and in terms of their cultural impact. Nike takes steps to segment the market, then target specific groups and then finally position itself to attract customers. In this blog I will talk about how Nike segments the market in order to ensure they can target groups of customers to generate revenue. Psychographic Segmentation Nike has achieved a large dominion over the sports market with "45% of general athletic footwear and up to 96% of footwear used in basketball" (Wells. T, 2022). One of the main reasons for Nike's success is their use of market segmentation. The four types of market segmentation that is used by companies is geographic, demographic, psychographic and behavioural segmentation. While Nike uses all the types of market segmentation they focus strongly on psychographic segmentation. This means that Nike group...